Founded 10 years ago, Fastrack Racing was the first V8 racing retailer of its kind. Owned and operated by racing professionals, Fastrack Racing has thrilled more than 60,000 people giving them the chance to drive purpose built V8 race cars.
Fastrack Racing was looking to improve its online presence and marketing strategy, with a view to maximising revenue. Legacy systems and traditional advertising coupled with a website that didn't have eCommerce facilities, meant that business growth was hampered.
A decision was made not simply to restructure the business, but also review Fastrack Racing's overall approach to marketing and sales.
Codename:Tuesday, tourism marketing specialists worked with Fastrack Racing to identify the core objectives of the business:
Codename:Tuesday developed an online marketing and sales strategy with quarterly targets to closely monitor performance against the above objectives.
A streamlined eCommerce facility was designed and developed that allows users to shop online, encouraging customers to purchase products and gift vouchers quickly and conveniently. The website enables users to browse product information and book a date and time instantly.
Codename: Tuesday also implemented a practical and user friendly back-end content management system, which allows stakeholders the ability to control site content such as prices and product information, as required. A robust booking management system also makes inventory and customer management a breeze.
In conjunction with the launch of the new website an integrated marketing strategy was launched which included:
As a direct result of Codename Tuesdays activity, Fastrack Racing have experienced a 45% uplift in revenue, exceeding expectations.
Fastrack Racing's website is delivering high quality leads, significant sales growth as well as the ability to streamline business processes, cutting administration times in half. This coupled with an integrated marketing strategy has meant continued success and growth for Fastrack Racing.
"Having spoken to and worked with a number of agencies to help us market and position ourselves online we found it very hard to sort out who was best to resolve our online marketing issues." says David Maidment, General Manager Fastrack Racing. "Codename: Tuesday really understood our business needs and was able to identify our core issues and come up with achievable solutions that could be implemented immediately. This meant we were able to see positive results extremely quickly. In a very short space of time our business has flourished and continues to do so."