Airport Parking aggregates parking suppliers across Australia and New Zealand, providing one centralised online booking facility to consumers and travel partners.
Airport Parking wanted to establish a foothold in the travel industry across Australia and New Zealand by partnering with well known travel brands to distribute its product efficiently and effectively. In doing so it had to secure and maintain strong relationships with quality parking providers, provide superior customer service and offer a simple and effective online website solution to customers and travel partners, making it easy for people to book and confirm their Airport Parking.
The first thing Codename:Tuesday did was assess the holes and issues Airport Parking were experiencing with their website and business process. This enabled C:T to then identify the core objectives and develop a strong marketing strategy for the next 12 months. This was back in 2007 and C:T has been working with Airport Parking ever since.
Codename:Tuesday develop an online marketing strategy each year with quarterly targets to closely monitor performance against business objectives.
In 2008 a streamlined eCommerce facility was designed and developed (with Codename:Tuesday's guidance and input) that allows users to get quotes, compare prices and reserve their parking simply with instant confirmation.
In conjunction with the launch of the new website each white label partnership needed to be rebranded to incorporate the new website design elements. The core focus being not only to expand Airport Parking's distribution channels but also to work closely with existing partners in order to increase website visitors and revenue.
Airport Parking now has major distribution partnerships with:
Over the past 3 years a 114% YOY increase in revenue from various distribution channels has been achieved with a average return on investment from google search marketing of 65%.